Analysis of Cost Optimization Strategies for Small and Medium-Sized Enterprises in Overseas Trade-Taking Chocolate as an Example
DOI:
https://doi.org/10.62051/ne41c717Keywords:
Small and medium-sized enterprises; maritime trade costs; chocolate.Abstract
With the reconstruction of the global supply chain and the rise of cross-border e-commerce platforms, "going global" for small and medium-sized enterprises is no longer an exclusive option for large enterprises. Especially against the backdrop of the gradual popularization of digital infrastructure, the possibility for small and medium-sized enterprises to survive and expand in the international market through technological empowerment and management innovation has significantly increased. This article aims to study how small and medium-sized enterprises can optimize trade costs during their overseas expansion. Taking the chocolate industry as an example, it explores how to optimize export trade costs through technological, and management means to promote the development of small and medium-sized enterprises in the global market, especially in South America. The article analyzes the main cost components currently faced by small and medium-sized enterprises in export trade and proposes corresponding optimization strategies. At the same time, it analyzes the pain points of the overseas trade cost of chocolate brands of small and medium-sized enterprises, such as supply chain and compliance certification, which need to be further optimized. This paper provides suggestions for the export of small and medium-sized enterprises.
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