Evolving Platform Responsibilities Under Regulation: A Comparative Study of Internal CSR Practices in Ride-hailing Platforms Across the EU, the US and China, and Implications for Sustainable Development
DOI:
https://doi.org/10.62051/gmm99823Keywords:
Regulatory Models; CSR; Ride-hailing Platforms; Gig Economy.Abstract
This examination delves into the regulations from China, the EU, and the USA to understand what major ride-sharing companies like DiDi, Uber, and Lyft are doing internally, particularly in areas such as customer assistance and collaboration. Based on findings, it is evident that the EU's integrated rights-based framework can encourage standardized practices and compliance-oriented behavior, making corporate social responsibility (CSR) often an extension of legal requirements. The absence of U.S. federal legislation has led to fragmented regulations, prompting ride-hailing platforms to navigate state-level rules through political lobbying and state-specific benefit strategies. To strategically adapt, China employs categorized governance and incremental policies, aiming to help platforms strike a balance between accountability and flexibility, particularly in areas like algorithms and benefits. The study reveals how the regulatory structure shapes the strategic choices of CSR of online ride-hailing platforms through institutional pressure, expands the explanatory boundaries of CSR theory in the context of online ride-hailing platforms, and provides theoretical basis and practical inspiration for the sustainable governance of the most representative online ride-hailing industry in the gig economy.
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