Analysis of The Mechanisms of Netizens' Emotional Communication Before and After Public Opinion Reversal: A Case Study of The Rosy Zhao’s Fake Assistance to Farmers

Abstract

This paper systematically examines the phenomenon of public opinion reversal through the case study of the "Rosy Zhao’s Fake Assistance to Farmers". This study specifically examines the diffusion mechanisms of online affect and the differentiated roles played by various actors, investigating the transformation of online emotions from intense negativity to rational reappraisal, in response to evolving information. The study identifies three key stages in the public opinion reversal process, including the initial rapid spread of unverified claims, the role of media in amplifying or correcting narratives, and the persistent impact of information cocoons on prolonging biased perceptions. The findings highlight the critical impact of authoritative fact checking and responsible journalism in reshaping public discourse. This study significantly contributes to understanding the complex dynamics of online public opinion in the post-truth era and provides valuable insights for effectively managing digital communication flows and promoting a more informed and healthier online environment.