Research on The Impact of The Development Level of Digital Trade on China's New Quality Productivity

Abstract

Against the dual backdrop of the digital economy becoming the core engine of global economic growth and the rise of new quality productivity construction as a national strategy, this article focuses on the empowering effect and mechanism of digital trade on new quality productivity. Firstly, based on the connotation and essence of new quality productivity, a four-dimensional evaluation index system covering new quality workers, new quality labor objects, new quality labor materials, and economic support system is constructed. The entropy method is used to measure the level of new quality productivity in 30 provinces in China from 2014 to 2022; Secondly, using the bidirectional fixed effects model and mediation effects model, systematically examine the relationship and internal logic between digital trade and new quality productivity. Research has found that digital trade has a significant positive promoting effect on the improvement of regional new quality productivity, while digital technology innovation plays a partial mediating role in the relationship between the two, that is, digital trade indirectly empowers the development of new quality productivity by promoting digital technology innovation; Heterogeneity analysis shows that digital trade has a more significant promoting effect on new quality productivity in the eastern and western regions, as well as in areas with higher urbanization levels, optimized industrial structures, and abundant talent resources.