China's New Energy Vehicle Trade Dilemma and Solutions—A Case Study of BYD

Abstract

Against the backdrop of global warming and the shift to new energy, China's new energy vehicle industry has experienced rapid development, supported by multiple factors, including technology and policies. However, these efforts to expand overseas are currently facing numerous obstacles. This article, using BYD as an example, explores how Chinese automakers can better enter high-standard markets such as the EU. By analyzing BYD's current challenges in entering the European market, including high carbon tariffs, low consumer acceptance, and limited competitive advantage, and drawing on BYD's core strengths-including blade batteries, pricing, intelligent driving technology, and a supply chain policy focused on vertical integration and supplemented by open collaboration-this article proposes a key development direction for automakers, focusing on technological research and development, supplemented by actively participating in the development of international new energy vehicle standards and regulations, responding to national policies to achieve policy coordination, and strengthening brand awareness and brand image. This approach will further enhance BYD's adaptability in international markets and help more Chinese automakers enter high-standard markets.