LI, Jia; LI, Jiarun; WANG, Yixuan. Analysis of Consumer Behaviour and Platform Optimization Strategies for the ENOTECA Wine Brand in the Chinese Market. Transactions on Economics, Business and Management Research, [S. l.], v. 16, p. 83–88, 2025. DOI: 10.62051/1bpwxx89. Disponível em: https://tebmr.com/index.php/ojs/article/view/17. Acesso em: 21 jul. 2026.