YANG, Zihang. Practice and Insights of Marvel’s Promotion and Marketing Strategies from the Perspective of IP Life Cycle. Transactions on Economics, Business and Management Research, [S. l.], v. 16, p. 189–193, 2025. DOI: 10.62051/9wqbqy11. Disponível em: https://tebmr.com/index.php/ojs/article/view/34. Acesso em: 3 jun. 2026.