ZHAO, Yueming. Research on Pechoin’s Digital-Intelligent Brand Management Model: A Case Study of a Chinese Time-Honored Cosmetics Brand. Transactions on Economics, Business and Management Research, [S. l.], v. 16, p. 219–229, 2025. DOI: 10.62051/nee6jv81. Disponível em: https://tebmr.com/index.php/ojs/article/view/38. Acesso em: 21 jul. 2026.